Your First Test
Run your first Popular Pick Test in ProductPinion to discover which Amazon listing wins the click, why shoppers choose it, and what to test next.
Your first test
Run this one first. It takes about ten minutes to set up, costs around 100 credits, and it will tell you more about your listing than any other single test.
Run a Popular Pick Test
Rather than testing a change you have made, start by finding out who is currently winning, and why. A Popular Pick Test places your top five competitors in a realistic Amazon search results page and asks shoppers which product they would buy.
You learn which listing wins the click in your category, while the written explanations show what shoppers respond to. Starting with other sellers' listings might feel backwards, but you need to know what your main image is competing against before you judge whether it works.
Find your five real competitors
Search your main keyword on Amazon as a shopper would. Choose the five listings that actually compete for the click, not necessarily the biggest brands. Focus on the listings that appear next to yours.
Collect the ASIN for each competitor.
Create the poll
Go to Pinion Polls → New Test → Search Simulation.
Paste the competitor ASINs, separated by spaces or commas. Add your own listing alongside them.
Set the goal and instruction
Use an internal goal such as:
Find out which competitor wins the click in my category and why, before I redo my main image.
Use this instruction unchanged:
Pretend you're browsing on Amazon. Which product would you be most likely to buy? Why?
Send it to 100 shoppers
Select Fastest Available Shoppers. You want a fast, general read rather than a statistically precise result.
What to do with the answer
Read every explanation before you look at the vote. Look for the decision criterion, which is the thing shoppers mention repeatedly. It might be size clarity, the impression that a product will last, or a photo that is easier to understand at a glance.
Use the result to choose your next test.
You lost and shoppers said why
You have your next test. If shoppers mentioned the photo, run a Tilted Image Test or a Human Element Test. If they did not understand the product, run a Keyphrase Test.
You won
Find out what is costing you conversions after the click with an Objection Test.
The result was close and shoppers gave no useful explanation
Your category may not decide on the main image. Move further down the funnel by testing titles or benefits.
Then build the habit
One test tells you one thing. Sellers who get the most value from ProductPinion run something small every week, and each result points to the next question.
Make weekly testing a habit. The test library is organised around this workflow, and each article ends by naming what to test next.