All Tests
Browse Amazon listing tests by symptom, compare impact and questions, then launch the right test in ProductPinion with a pre-filled wizard.
Choose a test
Start with a high-impact test. Impact estimates how much a win typically moves the needle, not how difficult the test is to run.
Every test here is a recipe: a question worth answering, the setup that answers it, and what to do with the result. Launch each test from inside ProductPinion with Try It to pre-fill the wizard.
Not sure where to start? Pick the symptom.
Get more clicks
Your listing is being seen and skipped. These tests compete for the click in search results, so most run as a Search Simulation against your real competitors.
| Test | What it tests | Impact | The question it answers |
|---|---|---|---|
| Tilted Image Test | Main Image | High | Do shoppers prefer a main image with a tilted image? |
| Human Element Test | Main Image | High | Do shoppers prefer a main image with a human element? |
| Popular Pick Test | Main Image | High | Who's winning all the clicks out of my top 5 competitors and why? |
| Back Packaging Test | Main Image | Medium | Do shoppers prefer a main image that includes my packaging? |
| Keyphrase Test | Main Image | High | Do shoppers prefer a main image with a keyphrase written on it? |
| Open Package Test | Main Image | Medium | Do shoppers prefer a main image with an open package? |
| Speed Bump Title Test | Title | High | Which interesting word in my title will stop users from scrolling? |
| Shorter Title Test | Title | High | Does a shorter title perform better? |
| Competitor Research Test | Search Results | High | Understand which products people like and why |
Get more conversions
Shoppers are clicking through and not buying. These tests work on everything after the click, including images, copy, and the offer.
| Test | What it tests | Impact | The question it answers |
|---|---|---|---|
| Sequenced Benefit Test | Secondary Images | High | Which infographic that lists benefits is best? |
| Sunspot Packaging Test | Main Image | Medium | Which kind of packaging do shoppers prefer? |
| Emoji Bullet Test | Bullets | Low | Do shoppers prefer bullet points with emojis or not? |
| Benefit Bingo Test | Listing Benefits | Medium | Which benefit is the most important to shoppers? |
| Perfect Insert Test | Insert | High | Which product insert will make more sign ups? |
| Page Content Test | A+ Content | Low | Which version of A+ content do shoppers prefer? |
| Brand Name Test | Brand Name | Medium | Which brand name do shoppers prefer? |
| Golden Guarantee Test | Guarantee | High | Which guarantee option is more attractive to customers? |
| Coupon vs. Sale Test | Price | High | What pricing do shoppers prefer? |
| Objection Test | Full Listing | High | Find out why shoppers are not buying and how to fix it |
| Listing Optimization Test | Full Listing | High | Find out how I can make my listing better and what should I split test |
| Product Development | Prototype | High | Validate my product idea and uncover any issues. |
How the tests are grouped
Impact estimates how much a win typically moves the needle, not how difficult a test is to run. High-impact tests are where to start.
Search Simulation tests place your option in a realistic Amazon results page beside real competitors. Image, text, and video tests show options directly and ask shoppers to choose. Screencast tests record shoppers talking through a real listing.