Golden Guarantee Test
Test which guarantee offer and name shoppers prefer, find the credibility ceiling, and discover which specific fear is blocking purchase in your category.
Golden Guarantee Test
Create an incredible zero risk guarantee for your customers and name it. Create variations of the offer and name to see which one is best.
The question this answers
Which guarantee option is more attractive to customers?
What shoppers are asked
Shoppers see your options and are asked to pick one and explain why:
Which guarantee do you prefer? Why?
How to set it up
This section is a stub. Write the step-by-step setup, what a good variation looks like, and how to read the result, then change status: seed to status: published in the front matter.
How to read the result
The strongest guarantee doesn't always win, and that's the finding. Push far enough and shoppers stop believing you — 'what's the catch', 'nobody does that'. Credibility is the constraint, not generosity.
Named guarantees consistently outperform generic ones. If one of your options had a name and it won, check whether the explanations mention the name itself. Usually they do: a named promise sounds like a policy, an unnamed one sounds like marketing.
Note which risk shoppers cared about. Guarantees answer a specific fear — it breaks, it doesn't fit, it doesn't work as described. The winning option tells you which fear is live in your category, and that's reusable across your images and bullets.
What to do next
- Perfect Insert Test — carry the winning promise onto the insert
- Objection Test — confirm the fear your guarantee answers is the one actually blocking purchase
- Benefit Bingo Test — if trust won here, check whether it outranks your other benefits too